In this article, we analyze the Social Italians Online use of a town in Southeast Italy, and investigate how the inhabitants conform to platforms designed for individual expression. The town’s residents share and retell stories, flavoring their language with dialect as they recount a long-forgotten roguish uncle or an obscure local feud that you just can’t get straight. Why do these inhabitants overshare on platforms that are meant to facilitate individuality?

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The new Italian government under Berlusconi is committed to halting globalisation and protecting an inward-looking Italy. To do so, it is using a variety of means, including populist rhetoric and an anti-migrant strategy. We look at how this policy is playing out on social media, highlighting the role of the internet and other digital media in constructing this new political culture.

The ‘new Italian government‘ has launched an ambitious program of reforms, aiming to increase competitiveness and reduce public debt. It has been largely praised by the media, but has triggered a wave of discontent among Italians on social media. This is mainly due to the government’s plans to abolish certain tax exemptions and cut public spending on the backs of working people. We investigate how this policy has been contested on social media, and explore the underlying dynamics of the debate.

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